Amazon Enhanced Brand Content

Overview

Amazon’s Enhanced Brand Content—also known as A+ Content, Brand Story and Brandstores—allows brands to elevate their product listings with custom visuals, structured storytelling, and conversion-focused layouts.

I led the end-to-end development for these projects—often working solo to transform existing brand assets into Amazon-optimized content. With limited resources, I adapted imagery, copy, and layout strategy to align with platform constraints while maintaining each brand’s tone and integrity. The result: clean, compelling content that improves product visibility and customer trust.

Creative & Content Skills:

  • Content Strategy – Structuring A+ pages and Brandstores to communicate product value and brand story.

  • Copywriting – Adapting brand tone for concise, benefit-driven Amazon modules.

  • Visual Storytelling – Pairing text with lifestyle and product imagery to enhance engagement.

  • Asset Adaptation – Repurposing available imagery and materials into high-impact content.

  • Brand Alignment – Maintaining voice, tone, and aesthetic under Amazon's constraints.

Execution & Technical Skills

  • Creative Problem-Solving – Delivering polished content despite limited resources, direction or support.

  • Project Ownership – Managing projects solo, from concept through execution.

  • Tool Proficiency – Photoshop, Amazon Seller/Vendor Central modules, AI Generation tools

Featured Projects

Snoozimals Brand Story & A+ Content

I created this Amazon A+ content using existing brand imagery and adapted copy based on the product’s existing website. While I didn’t originate the core messaging, I structured and edited the copy for clarity and conversion within Amazon’s content constraints.

My focus was on building a cohesive, emotionally resonant content flow that matched the brand’s tone and helped establish trust for a new-to-market product with minimal reviews. I also designed the layout strategy, selected image pairings, and shaped the customer journey through headlines, pacing, and benefit highlights.

Perler Brandstore Revamp

I led a full visual and structural overhaul of Perler’s Amazon Brandstore to better reflect the brand’s playful identity and improve category navigation. The previous version was cluttered, disjointed, and lacked visual storytelling. My redesign focused on improving flow, enhancing brand tone, and organizing a complex catalog into an engaging, modular experience.

After

Before