Hi, I’m Michelle—a brand and content strategy lead who’s just as energized by a blank page as I am by a perfectly organized spreadsheet. Over the past 7+ years, I’ve helped 30+ Amazon-focused brands bring their products to life through A+ content, Brandstores, short-form videos, and storytelling that balances clarity with personality.

Working at a small, scrappy agency taught me how to wear every hat: designer, producer, project manager, systems thinker. I led the rebrand of Pac4, launched my own product video service (Vivid Creations Media), and built a proactive content planning framework to help teams shift from reactive tasks to strategy-aligned action.

I thrive in environments where creativity meets intention—where strong ideas turn into thoughtful execution because the right systems are in place. Whether I’m refining a product page or optimizing a workflow, I bring curiosity, follow-through, and a genuine drive to make things better.